Systematic Lead Generation

Session Description:
Leads are only as valuable as the time you put into them. Without a system, leads are just names on a spreadsheet. However, with a strong lead generation system — one that includes incubation, follow-up and conversion — leads are not just names and email addresses: leads become relationships, closings and great referral sources. This session discusses how to create a system that not only generates more leads but helps you to convert those leads into loyal clients with a greater success rate. 

Speaker: Maura Neill


Maura Neill (ABR, CRS, e-PRO, MRP) is a second-generation REALTOR® who combines her love for the industry with her passion for education. Before getting into the real estate business in 2001, Maura previously taught at Florida State University and the University of Phoenix. She is an active agent with RE/MAX Around Atlanta, leading her team and representing buyers and sellers on a day-to-day basis, and considers education — both clients and other real estate agents — an important part of her role as a REALTOR®.

Maura is a national real estate speaker and instructor on subjects such as real estate technology, building your business via social media, customer service and client retention. She was the 2014 Georgia CRS of the Year, the 2015 Atlanta REALTORS® Association REALTOR® of the Year, and a past recipient of the Georgia REALTORS® YPN Achievers Award. Maura is a graduate of the 2016 class of the NAR Leadership Academy, a Platinum R RPAC investor, a member of the RPAC President’s Circle, and a member of the 2017 class of the NAR RPAC Hall of Fame. A lover of all things Atlanta, Maura lives in Johns Creek, Georgia, with her husband Ben; their beagles Charlie, Jarvis and Bebe; and a cat who wishes to remain anonymous.

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