Conference Recordings Now Available!

Click on a session title below to gain access to session materials and recordings. Recordings will be available for viewing up until April 30, 2019.

8:45am - 10:00am - Keynote Presentation

Turn it Up!

Every day seems to bring a new technology, new app, new company or new disruption of some sort. Yet, you still need to find time to sell some houses! This session will get you fired up to revamp your messaging to reach buyers and sellers in today's market, and also identify a process for finding that focus that gave you success in the first place. If you're ready to get stronger and level up — this session is for you!

Speaker: Leigh Brown

10:15am - 11:00am - Breakout Sessions

Pick from one of the following Breakout Sessions to attend. 

Priority Pricing: Are Your Properties Positioned to Sell?

Will your properties be first out of the gate, prepared to compete and headed for the finish line? Or are they destined to take a few laps around the track? Pinpointing property position and price remains a challenge — whether your market has a growing inventory or is as competitive as ever. In this session, you’ll learn a number of highly effective pricing strategies, how to create a “crystal ball” for pricing by applying supply and demand principles, and why cheap money is not a seller’s friend! You’ll discover how to control your sellers’ expectations and put their home first on a buyer’s list! 

Speaker: Pam Ermen

No Struggling Allowed! Innovative Tactics to Gain Seller-clients

While you know the adage “list to last,” are you sure you are firing on all cylinders to attract and win over new seller-clients? This session will provide you with fresh ideas for getting in front of potential sellers and then provide them with reasons why they should select you as their REALTOR® professional. Discussion will include online reviews, client testimonials, social media, old school marketing strategies, you name it! This session will offer ideas for every attendee — no matter what price range or property type is your specialty.  

Speaker: Leigh Brown 

Staging for Success: Do Not Leave Money on the Table!

In this workshop, you'll find out how to maximize the financial gain on all your listings. You'll learn about the many benefits of home staging for agents and their skeptical home sellers.

Speaker: Lyn Spaeth, ASPM

Promoting Real Estate to Generate Buyer Leads

Utilizing Canva, Facebook Stories, Facebook Live, Instagram Stories, Instagram Highlights, IGTV, Twitter, Snapchat and LinkedIn, this seminar will develop an A-Z listing marketing strategy. The strategy will maximize the visibility of your listings in order to generate buyer leads. 

Speaker: Marki Lemons 

11:15am - 12:00pm - Breakout Sessions

Pick from one of the following Breakout Sessions to attend. 

Systematic Lead Generation 

Leads are only as valuable as the time you put into them. Without a system, leads are just names on a spreadsheet. However, with a strong lead generation system — one that includes incubation, follow-up and conversion — leads are not just names and email addresses: leads become relationships, closings and great referral sources. This session discusses how to create a system that not only generates more leads but helps you to convert those leads into loyal clients with a greater success rate.

Speaker: Maura Neill  

Buyers with Power: The Agent’s Guide to Lending and the Qualification Process

Every real estate agent has heard the expression “buyers are liars” or has exhaled with exasperation as yet another potential buyer client falls through the cracks. Empowering those buyers with guidance from a real estate professional can mean the difference between reaching closing table or losing a sale. This quick, hard-hitting session looks at the issues, obstacles and opportunities buyers face when qualifying to purchase. Attendees of all experience levels will take away skills on various loan types, from conventional to VA, to immediately put to use.

Speaker: Travis Everette

Seeing Double!  Making the Most of a Multiple-offer Market

This session will help you discover a unique version of best practices. Buyer’s agents will learn multiple offer strategies, effective dialogues and negotiating techniques to effectively position their client in a competitive environment. Seller’s agents will better understand the dynamics of a multiple-offer market, how to maximize the property’s exposure and interest, and how to sell the property for a price that can often exceed list price.

Speaker: Pam Ermen

Wait! Are You My Buyer-client?

This session will help you gain a better understanding of buyer agency relationships and will also dispel common misconceptions about buyer agency. 

Speaker: Cori Lamont

12:00pm - 1:00pm - Lunch Break

1:00pm - 1:45pm - Breakout Sessions

Pick one of the following Breakout Sessions to attend. 

New Negotiating Edge: Mastering the Language of Persuasion

What to say, when to say it, and how it should be said all make up the essence of any negotiation. In mastering the language of negotiating, it is important to understand that the form, style and design of communication are all just as important as the content. The trilogy of persuasion is essential for agents to possess a more in-depth understanding of the importance of and strategies for connecting with the client before attempting to convince, influence and negotiate with and for the client.

Speaker: Ed Hatch

These Walls Can Talk: Home Inspections and the Buyer-client

Understanding what a house “tells” you is one of the most important skills you can provide a buyer. An ability to discern issues and advocate for a buyer’s interests quickly establishes your value! In this session, you will:

  • Uncover the specific structural and mechanical issues necessary to solid home construction.
  • Increase your ability to recognize and evaluate problems.
  • Learn how to negotiate better and more comprehensive offers.
  • Understand how agency relationships and home inspections affect you and your buyer.
  • Reduce liability while enhancing your reputation of service.

Speaker: Travis Everette

How to Eliminate and Overcome Commission Objections

In this powerful session, you will learn how to shift your prospect’s focus to value versus price! This session will explore strategies and best practices to ensure that commission objections will never show up again. Additionally, if commission objections do occur, you’ll learn how to masterfully handle them, differentiating yourself from the commission-cutters and getting the agreement signed at your full commission!  

Speaker: Brian Moses

FSBOs . . . Playing the Odds 

According to the National Association of REALTORS®, only 8 percent of all nationwide sales are the result of a successful for sale by owner (FSBO) transaction. If you’re thinking about working the FSBOS in your market, the odds are in your favor! This session will provide successful scripts that help you build rapport with FSBO sellers, secure an appointment to see their home, and obtain their permission to present a masterful listing presentation! You’ll also learn how to convert FSBO discussions about your commissions to a conversation about their net. What matters is not what you earn but what FSBO sellers earn from the sale of their property. Join this session and be prepared to take more listings in 2019!

Speaker: Pam Ermen

2:00pm - 2:45pm - Breakout Sessions

Pick one of the following Breakout Sessions to attend. 

3 More Key Success Strategies: Proactive, Purposeful, Profitable Lead Generation

You’re about to commit or recommit your greatest assets of time, energy and money on creating and implementing effective lead generation strategies. Before you jump into these strategies, objective and demonstrable information clearly points to where and how to focus those assets to generate the largest quantity of quality clients at the lowest cost. In this seminar, you’ll learn the best ways to focus your time, energy and money when it comes to focusing on lead generation for your business.

Speaker: Ed Hatch

More than Houses 

Did you ever wonder how you can transform your role in your real estate business from being the stereotypical “sales” agent into someone who is a professional in demand in your community? Or have you ever been so frustrated that you wonder if you can survive long term? This session will provide you with ideas that will transform your business from ho-hum average to extraordinary! You will also learn how to create client advocates who contribute to, and support, that transformation.   

Speaker: Leigh Brown

Team Agreements and Structuring Pay Plans

Aligning the expectations of everyone on the team can be the difference between those two outcomes, and developing a team agreement that establishes a win-win culture for every member is at the foundation of a healthy team. One of the most important purposes of a team agreement is to establish a viable income arrangement between the team leader and team associate. How much is too much? How much is not enough? Join this session and learn the formula for creating a profitable team that encourages collaboration, growth and profit for all!

Speaker: Pam Ermen

The Tax Man Cometh! The Power of Planning in a Real Estate Career

Real estate brokerage can be one of the most rewarding professions in the United States. But many real estate licensees find out far too late in their careers the best strategies for tracking expenses and income. Don't wait until you have created a new best friend at the IRS. Get started with useful tools and pull back the veil of confusion to empower yourself today!

Speaker: Travis Everette

3:00pm - 4:15pm - Keynote Presentation

Your Perfect Practice Morning for Sustainable Growth 

Change your life one morning at a time by committing 60 minutes each morning to a LIFE of S.A.L.E.S. Reinforce your foundation for success by implementing five simple S.A.L.E.S. steps daily: Silence, Affirmations, Lead Generation, Exercise and Scripts. 

Speaker: Marki Lemons